Privacy policy

 
 
 
Last updated: March 5, 2025

PBS ehf. (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website and shop with us. It also explains your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR).

Who we are

  • Company name: PBS ehf.

  • Company ID: 4711240280

  • Address: Mýrargata 33, 101 Reykjavík, Iceland

  • Customer Service Email: child@childrvk.is

  • Payment Gateway: Landsbankinn

What personal data do we collect?

We collect and process the following types of personal data:

  • Contact Information: Name, email address, and delivery address.

  • Order Information: Products purchased, payment method, billing and shipping information.

  • Marketing Preferences: If you sign up for our newsletter, we collect your email address and marketing consent.

  • Browsing Data: When you visit our website, we automatically collect information such as IP address, browser type, pages visited, and purchase history.

How do we use your data?

We use your data to:

  • Process and fulfill your orders, including shipping and returns.

  • Provide customer service and answer your inquiries.

  • Send you order confirmations and updates.

  • Send you marketing communications (only if you opt-in).

  • Analyze website performance and improve your shopping experience.

  • Prevent fraud and ensure secure transactions.

Legal basis for processing

We process your personal data based on one or more of the following legal grounds:

  • Performance of a contract: To fulfill your orders.

  • Legal obligation: For record-keeping and compliance with Icelandic tax and consumer protection laws.

  • Legitimate interest: For website analytics, fraud prevention, and customer support.

  • Consent: For sending newsletters and marketing communications (only if you have provided consent).

Sharing your data

We may share your personal data with:

  • Payment provider Landsbankinn to process your payments.

  • Shipping companies to deliver your order.

  • Email marketing platforms if you have subscribed to our newsletter.

  • Service providers for website hosting, analytics, and fraud prevention (including Facebook Pixel and Google Analytics).

  • Authorities if required by law.

Cookies and tracking technologies

We use cookies to improve your browsing experience and for marketing purposes. This includes:

  • Essential cookies for site functionality.

  • Analytics cookies to understand how our site is used (via Google Analytics).

  • Marketing cookies for retargeting campaigns (via Facebook Pixel).

You can manage cookie preferences in your browser settings.

Data retention

We store your personal data for as long as necessary to fulfill the purposes described in this policy. Generally, we retain data for up to 7 years to comply with accounting and tax regulations. Data used for marketing purposes is retained until you withdraw your consent.

Your rights

Under GDPR and Icelandic law, you have the right to:

  • Access your personal data.

  • Correct inaccurate data.

  • Request erasure of your data ("right to be forgotten").

  • Withdraw consent (e.g., unsubscribe from marketing).

  • Object to processing in certain circumstances.

  • Request data portability.

To exercise these rights, contact us at child@childrvk.is.

Data transfers outside the EEA

If we transfer your personal data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or reliance on providers who meet approved standards.

Children’s privacy

Our website is not intended for children under 16 years old, and we do not knowingly collect data from children.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices. We recommend checking this page regularly.

Contact us

If you have any questions or concerns about how we handle your data, please contact us:

PBS ehf.
Mýrargata 33
101 Reykjavík, Iceland
Email: child@childrvk.is

Complaints

If you believe your data has been misused, you have the right to lodge a complaint with the Icelandic Data Protection Authority (Persónuvernd) at www.personuvernd.is.